Ben Settle - Email Players 1 - 15

from the Email Players philosophy (based on what Ben Settle publicly teaches):

Settle answers the ultimate fear: "Won't emailing every day annoy my list?" He mathematically and psychologically proves that emailing daily decreases spam complaints (if done right) and dramatically increases customer lifetime value.

Stop teaching for free; use emails to highlight problems, not solutions. Character Building Ben Settle - Email Players 1 - 15

If you try to please everyone, you please no one. Settle explicitly instructs marketers to take strong, unapologetic stances. The people who hate you will leave (saving you email hosting costs), and the people who agree with you will become fierce brand advocates who buy everything you launch. Law 4: The Product is the Star, But You Are the Host

Issues 5 and 6 detail how to turn mundane daily activities—getting coffee, dealing with an annoying neighbor, or watching a movie—into high-converting email hooks. By sharing personal quirks and flaws, you become a real human being to your audience. The Antagonist from the Email Players philosophy (based on what

Unlocking the Vault: A Look at Ben Settle’s "Email Players" Issues 1–15

Issues 10 and 11 act as a masterclass on taking a completely unrelated topic (e.g., watching a horror movie or eating a bad sandwich) and bridging it seamlessly into a pitch for your software, coaching program, or e-book. 4. Advanced Monetization and List Hygiene (Issues 12–15) By sharing personal quirks and flaws, you become

I can then draft a or content plan based on the Email Players methodology.

For nearly two decades, Settle has been the digital equivalent of a punk rocker crashing a corporate boardroom. He doesn’t do webinars. He doesn’t do joint ventures. He doesn’t chase likes or shares. His entire multi-million dollar empire is built on one thing: .

As Settle's list grew, so did the criticism. Issues around this time likely tackled the psychological and strategic aspects of running a "polarizing" brand.