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Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.
Learn MoreGeneral Magic is available to watch on VOD platforms worldwide.
Host a private screening of General Magic for your organization paired with live panels and team-building workshops.
Learn MoreGet a custom quoteGeneral Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.
In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.
While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.
Discover the General Magic story.
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Please contact us for more information about how to host a private screening, panel or team building event. Former General Magic employees are able to speak on request.
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“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.
“My hope and dream is that General Magic elevates the purpose of each Town employee.”
The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.
The global entertainment landscape is shaped by a handful of powerhouse studios and production companies. These entities dictate what we watch, influence global culture, and drive billions of dollars in revenue. From Hollywood giants to streaming disruptors, understanding the major players reveals how modern media is made and distributed. The Traditional Hollywood Giants
"Fix it in post," Harold said, standing up. "Elias wants a trailer ready for the Super Bowl. Make it look like an action movie."
As traditional studios consolidate, tech giants and independent outfits are reshaping how content is valued. Brazzers - Angela White - Latex Footjob Fixes C...
In stark contrast to the corporate giants stands , the New York-based indie studio that has become the cult hero of the 2020s. A24 has no franchise sequels or superheroes. Instead, its productions— Everything Everywhere All at Once (2022), Hereditary (2018), Moonlight (2016)—are defined by distinctive directorial voices, unsettling atmosphere, and viral marketing. A24 understands that "popular" no longer requires mass market appeal; it requires intense niche loyalty. By selling limited-edition screenplays, branded merchandise, and hosting curated events, A24 has turned art-house cinema into a lifestyle brand, proving that a studio can be both critically revered and commercially viable.
Led by J.J. Abrams, this company acts as a bridge between television and film. It is renowned for creating intricate mystery-box narratives and managing massive franchise reboots, including Star Trek and Star Wars. To help me tailor future media analysis for you, tell me: The global entertainment landscape is shaped by a
Amazon transformed from a retail giant into a major Hollywood player, a status cemented by its acquisition of Metro-Goldwyn-Mayer (MGM). It focuses on high-budget IP expansion, notably with The Lord of the Rings: The Rings of Power, alongside acclaimed prestige dramas.
: A major player that maintains a strong grip on franchises like Spider-Man and Ghostbusters , while also leading in the gaming sector via PlayStation. The Traditional Hollywood Giants "Fix it in post,"
A subsidiary of Warner Bros. Discovery, this historic studio owns the DC Extended Universe, the Wizarding World of Harry Potter, and the vast library of New Line Cinema.
Controls the lucrative live-action and animated film rights to Spider-Man and related characters.
"That footage is unusable," Kaito snapped. "It’s out of focus!"
Michael Stern has practiced law in Silicon Valley for 35 years. He has worked with General Magic, Pixar, Adobe, NeXT, and eBay. His varied background as an English professor, journalist, and Dickens scholar led to the story development of the General Magic documentary.
“Working at General Magic was an all-consuming, life-changing experience for me. The company was full of the smartest and most creative people I had ever known. It was a story that cried out to be told.”
Matt is a multi award winning director, writer, cinematographer and producer. At the Tribeca Film Festival, he was nominated for the Best New Director Award.
“There was this amazing moment reviewing the archival film, seeing all these young people sitting on the floor of a tiny office … the people who made the iPod, Nest, Android, eBay, the emoticon, the touch screen, the modem, tools we can’t imagine living without today.”
Sarah, a Peabody Award winner and Emmy nominee, was part of the original documentary crew at General Magic. She has held a number of roles in the Tech industry, most recently as Chief Strategy Officer at Kheiron Medical, dedicated to the detection and treatment of breast cancer using AI.
“Our hope is that this film will inspire the next generation of technologists and makers to learn from those who have gone before them and apply the lessons of General Magic to solving the most important problems of our day.”
General Magic is available to watch on VOD platforms worldwide.
Host a private screening of General Magic for your organization paired with live panels and team-building workshops.
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