If 2021 laid the groundwork, 2022 saw Star Plus experimenting with genres that Indian television rarely touched.
Star Plus's success in 2021 was driven by a lineup of serials that connected deeply with audiences across India:
The year 2021 was a golden era where Star Plus balanced high-octane kitchen politics with progressive narratives about female emancipation, mental health, and modern relationships. It proved that despite the rapid rise of OTT platforms like Netflix and Amazon Prime, traditional Indian soap operas still hold an unparalleled sway over the collective consciousness of the South Asian audience. Desi Telly Tv Star Plus -2021-
Based on Star Jalsha's Bengali series Kusum Dola , this show became an overnight sensation in 2021. The complex love triangle between Virat (Neil Bhatt), Sai (Ayesha Singh), and Patralekha (Aishwarya Sharma) sparked intense social media debates. The intense chemistry between the leads kept viewers hooked, making it a permanent fixture in the top two TRP positions. Imlie: Breaking Social Stereotypes
For South Asians living in the US, UK, and Canada, "Desi Telly" sites became essential. These platforms allowed fans to keep up with daily episodes right after they aired in India. Today, viewers can find official broadcasts and live streams on platforms like or via international providers like Sling TV . If 2021 laid the groundwork, 2022 saw Star
A massive turning point occurred in late 2021 with the Generation Leap . The story shifted from Kartik and Naira to the new trio: Abhimanyu, Akshara, and Aarohi (AbhiRa era).
2021 moved away from "vamps" in heavy makeup to more nuanced, emotionally manipulative antagonists (like Kavya or Pakhi). Based on Star Jalsha's Bengali series Kusum Dola
At the start of , Star Plus was recovering from the "Lockdown Era." Productions had resumed with strict bio-bubbles, and the channel was eager to reclaim its top spot in the BARC (Broadcast Audience Research Council) ratings. While Colors TV and Zee TV were launching gritty crime shows, Star Plus stuck to its core formula: heavy-duty family melodrama, larger-than-life sets, and saas-bahu (mother-in-law/daughter-in-law) dynamics with a modern twist.
The divorce proceedings of Anupama and Vanraj in 2021 were pivotal, showcasing intense emotional drama that connected deeply with the audience.
Despite the drama, the themes of joint families, property issues, and love were rooted in familiar Indian situations.